EASY DAYS.

Milestone Approvals

Timeline

Three 30-day sprints to launch, then the four-quarter Year-1 activation calendar. Approve each milestone or flag it for changes.

The 90-Day Launch · Three Sprints

Sprint 1

Days 0–30

Foundation.

Three 30-day sprints. One end state: sold in FL and CA.

  1. 01

    Lock formulation. Path A — clean noble kava.

  2. 02

    Engage regulatory counsel · multi-state label review · bind insurance.

  3. 03

    Finalize brand ID, packaging, slogan lockups, 3 vehicle wraps.

  4. 04

    Stand up COA lab testing + consumer QR portal.

  5. 05

    Build target lists for FL, IL, NJ/PA, and KY. Brief Pres. of Sales on Vegas multi-units.

  6. 06

    ERP buildout — stand up the backend structure (orders, inventory, invoicing) so we can transact and deploy the FMM team.

    → Priority: without the backend structure we cannot transact or utilize the FMM team.

Sprint 2

Days 31–60

Build.

Assets, hires, and infrastructure in place before launch.

  1. 01

    Acquire + wrap RAM 1500 (FL) + Gladiator (CA).

    Timing under review — cost/benefit of wraps at launch vs. after traction.
  2. 02

    Produce POS kit v1 + first swag wave + golf-bag dealer loaders.

  3. 03

    Hire East + West Coast field managers. Onboard FL + CA rep pods.

  4. 04

    Launch DTC site + retailer portal + Creator.co onboarding.

  5. 05

    Retain BLAZE PR. Draft narrative + rebuttal kit + retailer one-pager.

Sprint 3

Days 61–90

Launch.

Go live in FL and turn the field engine on.

  1. 01

    Go live in FL. Sampling, sell-in, display-with-purchase, dealer loaders.

  2. 02

    Activate content engine off every wrap stop. Geo-targeted paid on.

  3. 03

    Roll out 'Clean & Clear' transparency standard publicly.

  4. 04

    Weekly velocity + reorder + display compliance reports.

  5. 05

    Green-light NJ + PA hires. Onboard Northeast FMMs for Q2.

Year-1 Activation Calendar · 300+ Activations

Q1 · Jan–Mar

FL Launch

Palm Beach · Miami · Tampa · Orlando · JAX. All 5 FMMs deployed — RAM at 5 forecourts/day.

  • Events: Daytona Bike Week · Ultra Miami · FL Strawberry Fest · Palm Beach Boat Show · I-95 & I-4 truck stops.
  • Target: 400 FL accounts opened · 60 gold-tier displays · 15K samples poured.

Q2 · Apr–Jun

NJ + PA Add

NJ Plainfield · Philadelphia · Scranton FMMs onboard. Charger + Gladiator route the tri-state.

  • Events: Made in America · F1 Miami round-trip · Roots Picnic · Scranton St. Patrick's parade · Devils/Sixers concessions push.
  • Target: 350 Northeast accounts · VIBES SKU field-launched · 3 chain pilots signed.

Q3 · Jul–Sep

IL + KY Add

Chicago FMM live in July. KY (Louisville) triggered if 200 doors sold-in across other states.

  • Events: Lollapalooza · Chicago Air & Water Show · KY Bourbon Fest · Louisville Slugger events · NASCAR Chicago Street Race.
  • Target: 250 Midwest accounts · GRIND SKU launch · national POs in motion.

Q4 · Oct–Dec

Holiday Lock-In

Full 6-vehicle fleet on the road. Weekly rep visits. Dealer loaders triggered. DMs layered in FL, IL, PA, NJ.

  • Events: NACS Vegas · SEMA · Art Basel Miami · Formula Drift finale · bowl-game hospitality · NJ/Philly pre-Super Bowl push.
  • Target: 1,500+ accounts total · 40%+ reorder rate · velocity story ready for chain buyers.