Field Marketing Activation · Year 1 Proposal
Own the shelf Feel Free just vacated.
The kava-forward functional shot. American made. Nothing to hide. This is the working proposal — read it, leave notes, and approve each piece.
6,500
Pre-educated doors
$23.4M
ARR ceiling
$4.2M
Yr-1 realistic ARR
$3.5M
The green-light ask
Team Review
Approval status
0 approved 0 changes requested31 pending
The Plan
0/9 approved- 01 · Hiring Plan V5 · Phase 1
- 02 · Hiring Phases · FL-led Ramp
- 03 · Comp Package V1
- 04 · Comp Tiers V3
- 05 · Route to Market
- 06 · Fleet V3 · American Iron
- 07 · Field Economics · Year 1
- 08 · Merch as Marketing
- 09 · Activation Calendar · Year 1
Phase 1 Markets
0/6 approved- FL / NEPA · HQ · Palm Beach (5 FMMs)
- NJ · Plainfield (1 FMM)
- PA · Philadelphia (1 FMM)
- PA · Scranton (1 FMM)
- IL · Chicago (1 FMM)
- KY · Louisville (potential) (1 FMM)
Timeline
0/7 approved- Days 0–30 — Foundation.
- Days 31–60 — Build.
- Days 61–90 — Launch.
- Q1 · Jan–Mar — FL Launch
- Q2 · Apr–Jun — NJ + PA Add
- Q3 · Jul–Sep — IL + KY Add
- Q4 · Oct–Dec — Holiday Lock-In
Budget
0/9 approved- Bucket 01 · CAPEX ($280K)
- Bucket 02 · People ($2.4M)
- Bucket 03 · Activation ($820K)
- Fleet program · Yr 1 ($160K–$285K)
- Field marketing · 5 states ($3.11M–$3.50M)
- Merch Lane 01 · POS ($70K)
- Merch Lane 02 · Wearables ($175K)
- Merch Lane 03 · Loaders + Gifting ($125K)
- Final green-light ($3.5M)
Latest discussion
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