EASY DAYS.

Market Approvals · Phase 1

Phase 1 Markets

43 heads across 6 markets. FL/NEPA (HQ Palm Beach) is the anchor — ~4,000 pre-educated doors and our best opportunity. Approve each market individually.

43

Phase 1 heads

6

Markets

10

FMMs (5 in FL/NEPA)

FL / NEPA

HQ · Palm Beach

5 FMMs

~4,000 doors — best opportunity, huge potential.

~4,000 doors · 5 FMMs

Qualification · Anchor market. Palm Beach HQ + statewide FL/NEPA coverage. 60% of Phase 1 doors and 42% of payroll live here. Category already stocked — pitch is a same-shelf swap.

  • Palm Beach (HQ) · Miami/Broward · Tampa/St. Pete · Orlando/Central · JAX/Panhandle.
  • Anchor market — 60% of Phase 1 doors live here.
NJ

Plainfield

1 FMM

Tri-state beachhead out of Plainfield.

~600 doors · 1 FMM

Qualification · Regional buildout. Plainfield is the operating base for the tri-state — NJ + NYC-metro c-store swap targets. Pairs with the PA Philly FMM on cross-market runs.

  • Charger routes NJ + NYC-metro c-store swap targets.
PA

Philadelphia

1 FMM

Philly metro — dense c-store + smoke channel.

~500 doors · 1 FMM

Qualification · Regional buildout. Dense urban c-store + smoke/vape channel. Philly FMM anchors the southern half of PA and pairs with NJ Plainfield on tri-state activations.

  • Pairs with NJ FMM on tri-state activations.
PA

Scranton

1 FMM

NEPA corridor coverage north of Philly.

~300 doors · 1 FMM

Qualification · Regional buildout. Covers the I-81 truck-stop lane and NEPA blue-collar core. Fills the northern PA gap so we're not leaving the corridor uncovered.

  • I-81 truck-stop lane · blue-collar core.
IL

Chicago

1 FMM

Midwest anchor — Q3 add.

~700 doors · 1 FMM

Qualification · Expansion market. Chicago FMM is our Midwest beachhead — proves the model outside the East Coast before Phase 3 national ramp. Q3 launch.

  • Rumble Bee wraps the market · Lollapalooza + Air & Water Show.
KY

Louisville (potential)

1 FMM

Conditional add — triggered by 200 doors sold-in elsewhere.

~400 doors · 1 FMM

Qualification · Potential expansion. Louisville FMM only triggers once 200 doors are sold-in across other markets. De-risks the hire; keeps us honest on velocity.

  • KY Bourbon Fest · Louisville Slugger events.