EASY DAYS.

Budget Approvals

The $3.5M Ask

Year-1 field activation, broken into approvable buckets and detail lines. 6 vehicles · 13 W-2 + 30 1099 → Ph2 adds DMs · 5 states · FL/NEPA HQ · 1,500+ accounts.

The three buckets

Bucket 01 · CAPEX

$280K

Fleet: 6 wrapped vehicles.

  • TRX (CMO) · Rumble Bee (IL) · 2 Gladiators (FL, PA) · Challenger (FL/KY) · Charger (NJ).

Bucket 02 · People

$2.4M

Phase 1 field org, full year, plus the OND District Manager stub.

  • Ph1: 13 W-2 OTE ($1.45M) + ~30 1099 reps ($960K).
  • Ph2 OND stub: $190K. FL carries 42%. KY conditional.

Bucket 03 · Activation

$820K

Merch plus the event engine.

  • $420K merch (POS + wearables + loaders, 5 states).
  • $400K sampling / events / travel / PR retainer.

Detail lines

Break-out approvals for the fleet, field ops, and each merch lane.

Fleet program · Yr 1

$160K–$285K

6 vehicles, wraps up.

  • Lease / acquire (mixed): $900–$1,600/mo → $65K–$115K
  • Commercial wrap (cast vinyl): $3,500–$6,500 → $21K–$39K
  • Fleet insurance + rider: $2,500–$5,000/yr → $16K–$30K
  • Build-out (Gladiator + RAM): $3,000–$8,000 → $6K–$16K
  • Fuel + maintenance + repair: $52K–$85K

Field marketing · 5 states

$3.11M–$3.50M

Palm Beach HQ, five states, full year.

  • Ph1 W-2 base (13 seats, full yr): $860K
  • Ph1 commission pool @ plan: $585K
  • 1099 rep pool (~30 reps @ $32K): $960K
  • Ph2 OND stub (8 DMs, 3 mo): $190K
  • Sampling + events + travel: $400K–$700K
  • Local content + PR retainer: $120K–$200K

Merch Lane 01 · POS

$70K

Own the shelf.

  • 500 counter displays · 80 floor/permanent racks · 1,000 cooler decals + pole huggers
  • 3,000 danglers/wobblers/shelf strips · 1,500 window clings + posters · 30 LED signs · Q3 kit refresh

Merch Lane 02 · Wearables

$175K

The Liquid Death move.

  • 5,000 slogan tees · 2,500 USA-made trucker caps · 800 hoodies + workwear
  • 20K collectible stickers · 3,000 pins/patches · 2,000 drinkware · fulfillment + wardrobe stipend

Merch Lane 03 · Loaders + Gifting

$125K

Close the field call.

  • 150 custom Easy Days golf bags · 75 Yeti-tier branded coolers · 25 BBQ/grill loaders
  • 200 retailer-owner gifting kits · 100 investor/partner premium boxes · field incentives + spiffs

Final green-light

The Ask

$3.5M

Green-light Year-1 field activation: 6 vehicles · Ph1 13 W-2 + 30 1099 → Ph2 OND adds DMs · 5 states · FL/NEPA HQ · 1,500+ accounts.

  • Approve by Aug 15 · First wrap on the road Sept 30 · FL live by Dec 31 · Northeast staged Q2.